What is ActiveCampaign?
ActiveCampaign is a powerful marketing automation software solution. It allows you to create personalised, responsive emails, trigger emails and processes automatically and provides a CRM with lead scoring and the ability to automate your sales processes. ActiveCampaign helps you to turn leads into paying customers.
Kiwi Business Builders is an ActiveCampaign Certified Consultant.
The Four Parts of ActiveCampaign
Email marketing with ActiveCampaign is all about sending good looking and effective emails to your contacts with the right content, at the right time. With the click of a button you can send content that is personalised and interactive.
Using ActiveCampaign for your marketing automation means that you can provide dynamic and timely content to your contacts. Marketing automation can take care of both your internal and external processes.
Sales and CRM
ActiveCampaign provides you with a sales CRM with the ability to automate your sales processes and manage your contacts with lead scoring and sales pipelines. The mobile app can help keep you up to date with how a sale is going.
You can use ActiveCampaign to reach your contacts no matter where they are, messaging allows you to operate across multiple platforms. Reach your contacts via email, text, Facebook Custom Audiences and site messages.
Use ActiveCampaign to automate your business’s marketing and sales processes. Using automations means that you can have sequences of events and actions which interact externally with your contacts and internally with your team members to get things done. You can use ActiveCampaign’s marketing automation system to automate just about anything in your business, your imagination is your limit.
Creating automations is simple using ActiveCampaign’s drag and drop builder.
ActiveCampaign’s site tracking allows you to track which of your contacts have been on your website and what pages they have been looking at. This lets you know what products, services and information your contacts are interested in, giving you the ability to send them customised follow up at the right time. The information that you collect from using site tracking can be used to segment your contacts and to trigger automations.
Event tracking allows you to keep track of all actions and interactions your contacts are making with your business. Use event tracking to track email opens, button clicks, logins, video views and more. Use this data to send relevant and timely content back to your contacts.
Use automation goal tracking to see what stage your contacts are in your sales funnels, how they are moving through them and where people drop off. Setting specific automation goals means that you can keep track of how many of your contacts are meeting your goals and the actions they take to get there and use this information to pull your contacts back into the right stage of the sales funnel.
ActiveCampaign’s automation map lets you see your automations and how they connect to each other. Seeing how everything fits together lets you see where you need to make changes and also where there are new automation opportunities. Take advantage of the map page to see all of your automations and their status, use map links to see which automations are connected and mapshelf to see reports on the performance of each automation.
Attribution allows you to track where your contacts have come from to reach your website – did they come from social media, SEO, pay per click advertising, Facebook ads, email or somewhere else. This gives you information on what platforms convert better and focus your marketing and advertising where it will get the best return. You can also customise the content a contact receives based on which source they came from.
Using split action in ActiveCampaign means that you can split your automations to make them more flexible and to test what works, without having to make multiple different automations. In ActiveCampaign you can split test anything that you can automate including but not limited to: wait times, message content, text message, number of emails, site messages and sales team follow up. You can also split your automations based on time or number of conversions meaning that you can have limited amount and limited time offers.
ActiveCampaign’s messaging allows you to reach your contacts a number of different ways.
Reach your contacts using all of the tools described in the email marketing section.
Get in touch with your contacts on to go. Use ActiveCampaign to send automated personalised text messages. (SMS is not yet available on ActiveCampaign in New Zealand).
Facebook Custom Audiences
ActiveCampaign gives you the ability to add your contacts to custom Facebook audiences for advertising through your automations. Reach your contact’s at the right time, with the right advertising by showing them a Facebook ad customised to their needs and relevant to how they have been interacting with you.
Create and send personalised pop up messages on your website to your contacts using ActiveCampaign. These messages can be customised to the information that you have about each individual contact. They can also be part of your automations and triggered at exactly the right time in your sales process. Use them to encourage interaction with your business by including special offers and calls to action.
Like to know about ActiveCampaign Plans & Pricing?