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What is Marketing Automation?
Marketing automation is the use of specialised software platforms to automate parts of your marketing and sales processes.
Various forms of marketing automation are already being used by many businesses. You have probably experienced it before without even realising. Chatbots, email newsletters, automatic email responses and staff member notifications can all be part of marketing automation systems.
Specifically, marketing automation refers to using specialised software to create sequences of actions and events to automate a process. These sequences are triggered by a predefined condition and as a contact flows through various things can happen – examples of this can include emails being sent, a staff member being notified or waiting for a certain period of time. The contact continues through the sequence until they reach a designated end point.
Marketing automation allows you to automate a large range of different processes. This can range from repetitive tasks such as email newsletters and social media updates through to more complicated processes such as nurturing a potential customer and following up a shopping cart abandonment.
Using marketing automation saves you time. Instead of spending time doing repetitive marketing tasks and parts of the sales process you can have the software do it for you. The software can also identify your most engaged clients, saving you more time.
Return on Investment
You can achieve a better return on your existing marketing spend by using marketing automation. Achieve better conversion rates by using marketing automation to create a targeted, personalised and engaging experience for you leads.
Create stronger relationships with your customers by using marketing automation. Marketing automation makes your relationships feel fuller by giving you the ability to be in touch with your customers regularly and in a way that is customised to their needs.
Using marketing automation means that you will achieve consistency and reliability in your business. The automations you create will ensure that your leads, existing customers and staff are always followed up in a timely and consistent manner without you having to worry about it.
Take The Right Actions
At The Right Time
Marketing automation is about taking the right actions at the right time. It allows your marketing and sales processes to be dynamic and customisable to your contacts, whether this is a sales lead or an existing customer, at any given time.
Optimise experiences for your Contacts
Using marketing automation allows you to create highly customised and personal experiences for your contacts.
You can optimise interactions between your business and your contacts. Not only does this create a meaningful relationship for your customer, it also builds loyalty and can help increase your revenue.
It’s More Than Just Emails
Now marketing automation is much more than just sending emails to your clients. It is about transforming your marketing and sales processes both internally and externally. You can use it to create whole automation sequence that don’t involve your contact’s, making it useful to optimise your internal processes. You are no longer just limited to email when using marketing automation to communicate with your contacts – you can use text messages and site messages as well.
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