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What is Marketing Automation?
Specifically, marketing automation refers to using specialised software to create sequences of actions and events to automate a process. These sequences are triggered by a predefined condition and as a contact flows through various things can happen – examples of this can include emails being sent, a staff member being notified or waiting for a certain period of time. The contact continues through the sequence until they reach a designated end point.
Marketing automation allows you to automate a large range of different processes. This can range from repetitive tasks such as email newsletters and social media updates through to more complicated processes such as nurturing a potential customer and following up a shopping cart abandonment.
Return on Investment
Take The Right Actions
At The Right Time
Marketing automation is about taking the right actions at the right time. It allows your marketing and sales processes to be dynamic and customisable to your contacts, whether this is a sales lead or an existing customer, at any given time.
Optimise experiences for your Contacts
Using marketing automation allows you to create highly customised and personal experiences for your contacts.
You can optimise interactions between your business and your contacts. Not only does this create a meaningful relationship for your customer, it also builds loyalty and can help increase your revenue.
It’s More Than Just Emails
Now marketing automation is much more than just sending emails to your clients. It is about transforming your marketing and sales processes both internally and externally. You can use it to create whole automation sequence that don’t involve your contact’s, making it useful to optimise your internal processes. You are no longer just limited to email when using marketing automation to communicate with your contacts – you can use text messages and site messages as well.
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